Wednesday, 21 March 2012

FILM POSTER: Poster Research


  • Blue and white tones give a supernatural feel
  • Hand in the eye raises questions about the happenings in the film - Makes a creepy looking subject
  • Textures over the top could represent destruction in the film - perhaps to the victims
  • Dark text against the white stands out
  • Name of the main star (Sarah Michelle Gellar) put along the top of the film title
  • Tagline 'The past never died. It kills'
  • Credits are included underneath - may appeal to audiences as they may see another actor/ producer/ director that they like


  • Title of film is clear against the clean white background
  • Clean white background ensures focus on the text and the image
  • Hand coming out of the eye gives an intrusive feeling to this film
  • Colouring of the image is reduced, a sepia tone is given to it so that the focus again is on the subject of the image rather than any colouring.
  • Name of the main star 'Jessica Alba' is written across the top of the film title
  • No tagline

  • Tagline 'Fear moves in' gives an intrusive feeling
  • The tagline compliments the image, giving an intrusive and unsafe feeling in the home.
  • Image includes a faceless/ silohuetted person - gives a mysterious and worrying feel, as well as the fact that they are looking into the house.
  • Writing displayed at the top "From the producers of 'The Ring' and 'Disturbia'" shows to horror audiences this is produced by people who have had sucessful films before, meaning it should be good
  • Black and white theme with a hint of pale blues in the image of the window gives a supernatural horror feel
  • Credits included

  • Manipulation used on the face, so the eyes are replaced with mouths. These mouths could be screaming, showing the fear that will be created. As this is a strange image it also gives a grotesque feel to the film.
  • The image clearly shows the films title 'One Missed Call' as it includes a phone, showing to the audience exactly what this is about.
  • Bright white text against the black background means it stands out
  • Credits included
  • Tagline 'What will it sound like when you die?' gives even more of an insight to the film - that there will be killings and a phone is definitely related.
  • Tagline is in red, which shows that there will be killings. Raises question if this could be classified into the Slasher horror genre.
  • 'January 4' stands out as it's in red, against all of the white credits.

  • Red font with blood included clearly show a happening in this film - killings
  • A house is highlighted and fog is included shows the location of the film and gives a scary feeling to this film
  • Black and white image ensures the focus on the text
  • 'In Cinemas June 12' is in red and a larger font which stands out so audiences know when this will be avaliable

  • Blood stains show the genre of the film/ events in the film
  • Lighting highlights a character in a dramatic position showing that there is a bad happening in the film. The lighting also highlights the text
  • Use of metalic and bold text displays to the audience this film is of an action or horror genre, not something like romantic comedy
  • Tagline 'Fear what happens next' is highlighted at the top of the image makes the viewer interested as to know what will happen in this film.

  • Image across the middle of the camera tinted blue. Stands out from everything else, but also the blue shows the fact this is a supernatural horror film
  • Grainy affect of the image displays the fact this film is recorded using a home video camera
  • Quotations at the top of the poster make the viewers more interested
  • Red font gives a feeling of danger and the horror genre
  • 'In Cinemas November 25' is in white whereas the rest of the font is red. This stands out and clearly shows to the audience when the film is out.
  • No credits
  • Tagline 'Don't go alone' gives a feeling to the audience they will be scared in the cinema

  • Red/ Brown colouring of image clearly shows genre - horror
  • All other font (Credits) is small other than the title and the release date, which are also in red so that they stand out
  • The face of the person in the image is not clear, though cuts on the skin and a blade are highlighted which add an element of fear

  • Angelic image of a blonde haired girl in white is juxtaposed against blood stains, showing an element of horror - suggests something may happen to the innocent
  • Title and date of release are in red, rest of the font (Credits) is not. This means the important parts stand out

  • Similarly to the above, the image is covered in ice which gives an unfriendly feeling to this film showing the genre of the film.
  • The blood stains added to the 'ME' font stands out clearly against the ice
  • This poster contains less information, only that of the director, so this may have been produced earlier on when the release date was not decided/ the film was not finished.

  • Blue colouring gives a mood to this poster, complimenting the clouds and showing this film will not be positive
  • The dark edges mean the focus is on the tagline "What are you capable of?" and the figures of three humans
  • The three people in the sky gives a supernatural feel, as this is impossible
  • White, straight text adds to mood of negativity and stands out against the background
  • A facebook, scan and twitter symbol is shown to make it more of an interactive film to the audience, as they can gain information in other ways
  • 'In cinemas Feb 1' clearly shows to the audience when the film is released

  • Grey and blues display the genre - supernatural horror
  • The face which is subtly visible in the background shows the genre once again, along with the tagline "Do you believe in ghosts?"
  • The main actors name is included, which is the unique selling point of the film, making the audience more likely to watch this
  • The white, straight font used is blurred in with the smoke to give a ghostly affect
  • 'Cinemas Feb 2012' shows the release date clearly
  • The website is included showing to the audience they can gain information there
  • Institution logos are included next to smaller fonts

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