Questionnaire - Audience profiling

We have conducted a questionnaire to determine the types of people who will be watching our horror film and what will appeal to them. This will help us decide what sorts of things to include in our teaser trailer so it specifically targets them.

• How often do you go to the cinema?

1] Once a week - 20%

2] Once a month - 50%

3] Once a year -25%

4] Never - 5%

A] Once a month (50%) is the highest percentage. This shows the audience are interested in film, and will go to the cinema occasionally. This means if a trailer stands out they will probably go and see it, so ours will have to.

• Are you male or female?

1] Male - 60%

2] Female - 40%

A] As these results are quite near to one another, this reflects all of my other audience profiling research on specific horror films. This shows there is not a specific gender which prefers horror films, as the results are so close to one another.

• In which age group are you?

1] 4-11 - 0%

2] 12-14 - 0%

3] 15-24 - 41%

4] 25-34 - 35%

5] 35-44 - 19%

6] 44+ - 5%

A] 15-24 (41%) is the highest percentage.

• What type of 'scary' character would you like to see included in a horror film?

1] Zombies -  25%

2] Supernatural (Not including ghosts) - 35% 

3] Ghosts - 35%

4] Other - 5%

A] Supernatural (Not including ghosts) and Ghosts are both 35%, showing this is the preferred type of 'scary character' which relates to our type of film, as it is ghosts.

• In a horror trailer, do you expect dialogue to be included?

1] Yes, a lot - 19%

2] Some - 56%

3] No - 25%

A] Some (56%) is the highest percentage, which gives as an idea as to how much dialogue to include.

• What age certificate do you think a horror film should be?

1] U - 0%

2] PG - 0%

3] 12 - 5%

4] 15 - 60%

5] 18 - 35%

A] 15 (60%) is the highest percentage, which shows to us which certificate to give our horror film. If we had the certificate as 18, we would not have as big of an audience but if the certificate was any lower, this would not be suitable as they are a younger audience.

• What type of lighting would you want to see in a horror film trailer?

1] Dark

2] Light

3] Doesn't matter

A] Doesn't matter is the highest percentage.

Conclusion

In conclusion this questionnaire has helped decide some factors to contribute to our film trailer. We will be using a 15 age certificate, as this will suit our type of film the best and also widens the audience that can view this, therefore making more money and gaining more popularity.
Also, from this questionnaire it's clear we don't have to use much dialogue, as it is not that nessecary in a teaser trailer.
Another factor which has become clear from this questionnaire is that we can use any type of lighting for a horror film trailer, which is useful as we wanted to combine night shots with daytime shots, to show the film goes over a number of days.